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OPTIMIZATION

When It Comes to Business,
"Good Enough" Isn't

OPTIMIZATION

When It Comes to Business, "Good Enough" Isn't

People are seated in a conference room looking at a woman who is gesturing towards a whiteboard, upon which there is writing.
People are seated in a conference room looking at a woman who is gesturing towards a whiteboard, upon which there is writing.

Eliminating the Friction Factor

Your bottom line — to a large extent — hinges upon the presence of something called friction; contextual, technical, or behavioral roadblocks that prevent a person from experiencing a seamless user journey. A new user is exploring your mobile website or app looking for something specific, but unable to easily find what they're searching for, they leave and go to a competitor instead — that's a friction point. Another user receives an email from you that features a product they really like. They click through to your webpage, but can't identify that same product, so they give up — that's another friction point. While some might consider these isolated instances, experienced businesses know that every friction point will, in all probability, cost you money. The best way to remove friction and prevent loss of revenue is through optimization.

Testing different aspects of your eCommerce experience allows you to gain an understanding of your customer's preferences and behaviors. With those insights, you're able to make optimizations, incorporate customer segmentation, implement personalization tactics, and ultimately, build more meaningful relationships with your customers. Remaining vigilant about eliminating friction points not only gives your customers the kind of digital experience they expect, but gives you a competitive edge.

Optimization Services

We specialize in services that increase ROI and customer engagement through the continual optimization of your channels.

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Business Intelligence

Transform data into actionable insights to help inform your organization's business decisions.

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Multi-Channel Strategy

Develop a strategy and roadmap to guide initiatives and executional tactics that help you accomplish your long-term business goals.

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User Experience Design

Conceive and create intuitive, frictionless, customer-first experiences both online and offline.

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Search Engine Optimization

On-site, technical, and content SEO make your site more discoverable to new users.

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Conversion Rate Optimization

Ongoing test and learn cycles to improve bounce rates, add to cart rate, average order value, and other factors that help grow your ROI.

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Email Marketing

Increase the lifetime value of your customers by promoting your products and services via multiple email touchpoints.

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 Three co-workers looking at a chart on a large monitor.
Collage of Three co-workers looking at a chart. A person sitting at their desk typing on their keyboard as they look at their monitor and A person about to tap on their table to conduct a Google search.
"My marketing team is in the beginning stages of our digital revolution, and it’s been full-time work just pulling all of the data sources together to tell a unified story. I reached out to PeakActivity for help, and I’m so happy I did."
Director of Marketing and Communications
TRIHEALTH
"My marketing team is in the beginning stages of our digital revolution, and it’s been full-time work just pulling all of the data sources together to tell a unified story. I reached out to PeakActivity for help, and I’m so happy I did."
Director of Marketing and Communications
TRIHEALTH
+65%

EMAIL TRAFFIC

+39%

EMAIL REVENUE

+13%

SITE CONVERSIONS

+65%

EMAIL TRAFFIC

+39%

EMAIL REVENUE

+13%

SITE CONVERSIONS

Certified Implementation Partners

In order to provide you with the latest technologies that best suit your particular business requirements, we are proud to have established relationships — through formal partnerships or advanced certification — with the best-in-class technologies and tools.


Insights From The Peak

 

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Speak With a Peakster

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