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Conversion Rate Optimization (CRO)
Achieve 7-22x ROI through testing and optimizing your online experience.
The fastest and most reliable way to drive growth is by the rapid A/B testing of ideas, discovering what works, and using those insights to give your customers a better experience. Better experience, greater conversion.
We partner with you at all levels, from selecting the right testing tool to providing strategy to setting KPIs and providing testing governance.
Home / eCommerce Services / CRO
Conversion Rate Optimization (CRO)
CLIENT SPOTLIGHT
“PeakActivity’s A/B testing expertise is a major reason we were able to achieve significant and consistent growth.”
Adrian Miramontes
CFO & COO, BOSTON PROPER
VALUED CRO CLIENTS
“PeakActivity’s A/B testing expertise is a major reason we were able to achieve significant and consistent growth.”
Adrian Miramontes
CFO & COO, BOSTON PROPER
CRO Services
Proven expertise and dedicated partnership for every phase of your growth through optimization journey.
A/B Testing Services
Experience design and turn-key scale to achieve your brand’s goals and help convert more customers. We partner with our clients to become a part of the Digital team to:
- Validate Your Changes to Site UX
- Design, Develop, & Launch Tests
- Create & Implement CRO Process at Scale
- Oversight for Experiences & Experiments
Personalization
Create one-to-one or many-to-one experiences for your different user segments. Optimize for conversion, revenue-per-session, and other key KPI’s. We help you tailor:
- Landing Pages
- Product Detail Pages
- Content Across Site
- Product Recommendations
Selection & Implementation
Having trouble picking a tool? Picked a tool and having trouble implementing? We work with clients to help get set up, get a process started, and define a roadmap.
- Tool Recommendation
- Tool Implementation
- Connection to 3rd Party Tools
- UX Optimization Roadmap
Team Augmentation
If your brand already has a CRO process and team, we can help fill talent gaps that arise during execution. There’s no minimum contract, and we have resources in:
- Experiment Engineering
- Quality Assurance
- Data Analysis
- Tagging and Tracking
A/B Testing Services
Experience design and turn-key scale to achieve your brand’s goals and help convert more customers. We partner with our clients to become a part of the Digital team to:
- Validate Your Changes to Site UX
- Design, Develop, and Launch Tests
- Create and Implement a CRO Process at Scale
- Team Governance for Experiences and Experiments
CRO Tool Selection & Implementation
Having trouble picking a tool? Picked a tool and having trouble implementing? We work with clients to help get set up, get a process started, and define a roadmap.
- Tool Recommendation
- Tool Implementation
- Connection to 3rd Party Tools
- UX Optimization Roadmap
Personalization
Create one-to-one or many-to-one experiences for your different user segments. Optimize for conversion, revenue-per-session, and other key KPI’s. Personalize your:
- Landing Pages
- Product Detail Pages
- Content Across Site
- Product Recommendations
Team Augmentation
If your brand already has a CRO process and team, we can help fill talent gaps that arise during execution. There’s no minimum contract, and we have resources in:
- Experiment Engineering
- Quality Assurance
- Data Analysis
- Tagging and Tracking
A Client-Proven Process for Real Growth
Proven expertise and dedicated partnership for every phase of your growth through optimization journey.
1. Research & Gather Data
- Gather insights from existing quantitative & qualitative data sources to identify areas of opportunity.
2. Establish Goals
- Establish 3-4 strategic objectives to guide & focus our optimization efforts for the year, based on research & data.
- Analytics deep-dive to identify steps in the funnel where friction occurs, high- or low- performing user segments, and/or areas of greatest opportunity.
- Presentation of 3-4 strategic objectives for optimization, for group review & discussion.
3. Build a Roadmap
- We compile a roadmap of existing test ideas your organization may have.
- We add & prioritize 10 additional ideas to start.
- Both teams can add ideas to the roadmap and update priorities as needed.
4. Iterate
- Form hypothesis
- Create design & implement
- Analyze, learn, & scale
- Provide clear and actionable reporting
Our A/B Testing Partners
We have strong relationships with the leaders in the space. We also have the breadth of experience that allows us to work with your tool of choice.
We also work with the following CRO Tools:
Got a hunch? Let’s test it!
Regardless of the business challenges you might be facing, we can do for you what we’ve done for every one of our clients: solve those challenges.
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Frequently Asked Questions
Q: What is A/B testing?
A: A/B testing, also known as split testing, is a method used in Conversion Rate Optimization (CRO) to compare two versions (A and B) of a webpage, email, or ad to determine which one performs better in terms of a specific goal, such as click-through rate, conversion rate, or revenue. It helps identify which changes or elements lead to improved user engagement and ultimately higher conversion rates.
Q: How does A/B testing work?
A: A/B testing involves creating two variants of a web page, email, or ad (A and B), making a single change in one of them, and then presenting both versions to different groups of users. Data is collected to analyze the performance of each variant, and statistical methods are applied to determine which version is more effective in achieving the desired outcome.
Q: Is A/B testing a common practice?
A: Yes, A/B testing is a widely adopted practice in digital marketing and CRO. Many businesses use it to refine their online content and improve user experience, resulting in increased conversions and revenue. It's a standard method for data-driven decision-making.
Q:Why is A/B testing important?
A: A/B testing is crucial because it allows businesses to make data-backed decisions that can significantly impact their bottom line. It helps uncover what resonates with their audience, reduces guesswork, and maximizes the effectiveness of their marketing efforts.
Q:How is A/B testing conducted?
A: A/B testing is conducted by using specialized software that serves different variants to users and records their interactions. These interactions are then analyzed to determine which variant leads to better results. It's important to carefully plan, execute, and interpret A/B tests for meaningful insights.
Q: What is a typical use for A/B testing?
A: A/B testing can be applied to various elements, including headlines, images, call-to-action buttons, and even entire page layouts. It's often used to optimize product pages, email subject lines, ad creatives, and checkout processes to boost conversion rates.
Q: How is success/lift measured in an A/B test?
A: Success or lift in an A/B test is measured by comparing the conversion rate or other relevant metrics of variant B to variant A. The percentage difference between the two versions' performance is indicative of the lift achieved through the changes made.
Q:How is an appropriate sample size determined?
A: Sample size calculation in A/B testing depends on factors like the desired statistical power, significance level, and expected effect size. Specialized tools and statistical expertise are typically used to ensure the sample size is sufficient for reliable results.
Q: What is the typical run time for an A/B test?
A: The duration of an A/B test can vary widely based on factors such as website traffic, conversion rate, and the size of the effect being tested. Typically, a test should run long enough to gather a representative sample of user interactions, which may range from a few days to several weeks.
