Interactive Selling: Bridging the Gap Between Real and Digital World


Interactive Selling: Bridging the Gap Between Real and Digital World

In today's world, where everything is just a click away, traditional selling methods have become obsolete. The pandemic has further accelerated the shift towards eCommerce, with online shopping becoming the new norm. However, one thing that's missing from online shopping is the personalized experience that you get while shopping in-store. This is where interactive selling comes into play.

Rob Petrosino, a futurist technologist & PeakActivities Head of Custom & Emerging Tech, recently discussed the topic of interactive selling in retail in several public speaking events across the US. In the talks, he explained the importance of interactive selling in bridging the gap between the real and digital world. Interactive selling allows current customers to directly engage with products and services, offering a more immersive and personalized shopping experience.

Woman holding a phone using AR to try on a ring

Where Have We Been, Where are We Going?

The traditional method of selling where people purchased items from a catalog and then expected their delivery has been replaced by interactive selling. The blending of e-commerce and emerging technologies has led to the advancement of interactive selling. This innovative technology is pulling e-commerce forward through 3D product configurators, AR filters, blended in-store online shopping experiences, and mobile Omni Channel experiences.

Petrosino shared two different case studies that showcase the importance of the blend of physical and digital shopping experiences. Cartier's blended in-store physical and digital experience through the Looking Glass and Dior's interactive experience with Meta Spark have unlocked a brand new demographic of shoppers.

Augmented Reality and Interactive Selling

AR experiences connected to Meta, which allows users to design an augmented reality experience and publish it across Meta-owned social media channels, including Facebook and Instagram. The platform uses plane tracking, Target tracking, and particle systems, allowing digital objects to interact with the real world. Petrosino gave examples of how this technology was used in the Dior experience, where stars fall from the ceiling and bounce off and roll off surfaces.

The experience of using augmented reality (AR) in a retail environment to create an interactive selling experience was also discussed. The example provided was of a store where users could open up a meta or Instagram and use a specialized filter to see the ceiling of the store become infused with various animated characters and designs. Different interactions created a highly engaging and memorable experience that builds brand affinity.

What Do We Do Now?

Interactive selling is the future of retail. It not only provides a personalized shopping experience to customers but also allows businesses to differentiate themselves in a highly competitive market. As Petrosino emphasized, technology adoption is crucial for businesses to stay relevant and thrive in the long run. PeakActivity is here to further the journey of your organization.


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