When considering an out-of-the-box eCommerce platform, most mid-to-large-sized companies will do their due diligence. Often, the process includes input from various departments to help them determine what exactly the broader organization needs out of a new platform. Then, a comparison of capabilities across different platforms will narrow down choices. An estimate of the time it would take to customize and implement each platform, as well as the annual costs associated with the implementation is often the next step. Finally, after much internal discussion and debate, they’ll purchase what they hope will be the perfect eCommerce solution.
Only to discover that it isn’t.
It happens. Even with the best of intentions and careful consideration, not every company makes the right call, resulting in varying degrees of disappointment. For companies that fall into the mid-to-large-sized category, in particular, the results can be even more dire.
Some eCommerce platforms are so large and complex that it can take a year or two until they’re customized and completely implemented. Unfortunately, because it does take so long, at the end of those two years a company could very well find itself in possession of a very expensive piece of outdated technology.
While some parts of the platform will work fine, others will need to be upgraded. Unfortunately, it can take six to twelve months to implement any upgrades, and it almost always involves a hefty additional cost. Plus, upgrades, in general, are notorious for being anything but simple.
Many eCommerce platforms require the services of a designer and front-end developer to implement any kind of change to either the design of a website or to the content. That becomes problematic when the people in those roles are unavailable to make the changes because they’re currently involved with other projects.
How does a mid-to-large-sized company avoid these potential pain points while ensuring that their eCommerce platform will not just serve their needs in the short term but in the long-term as well? By going headless.
Common eCommerce Platform Pain Points
Simply put, headless eCommerce takes the customer-facing experience (the frontend) and completely separates it from all the backend business logic so that changes to one part don’t disrupt the other. This provides a company with what is perhaps the biggest reason to go headless: flexibility.
Due to the overall flexibility of headless eCommerce platforms, the speed at which they can be implemented, and because upgrades can be made whenever necessary, the risk of the platform becoming outdated is removed.
Since headless eCommerce systems are designed to be adaptable they provide the freedom to upgrade any part of the system secure in the knowledge that it can be done without negatively affecting any other part of the system.
With headless eCommerce, eCommerce and marketing team members can create landing pages without a designer or a new template without a frontend developer thereby speeding up the entire process.