What is Machine Learning?

We have all seen movies set in a dystopian future where Artificial Intelligence (AI) has sinister intentions to overrun humanity. While the scenarios depicted in these films are often far-fetched, the fact of the matter is that the fundamental building blocks of such technology already exist. There is, however, no need for alarm. The world will not be taken over by AI any time soon. In fact, the term “Artificial Intelligence” is often misapplied. Artificial Intelligence is actually the overarching category encompassing such technologies as Machine Learning (ML). This exciting field offers enterprising businesses across every industry, from retail to healthcare, the ability to enhance customer experience with near-real-time feedback and deliver a higher level of conversion and brand affinity.

Machine Learning is an application of Artificial Intelligence that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. In practice, Machine Learning focuses on the development of computer programs that can access data and use it to learn for themselves. 

Machine Learning allows businesses to provide a more personalized experience for their customers. As the system learns to study consumer habits, it provides eCommerce retailers the ability to analyze millions of interactions every day and ultimately target offers down to a single customer. 

Leveraging Machine Learning, digital marketers are able to create customizable user experience paths based on browsing habits, previous purchases, and aggregated user data. If you have ever been browsing your social media feeds and come across an advertisement for products that you have previously Googled, there’s a good chance you are experiencing ML at work. These targeted advertisements can be the fruits of Machine Learning’s labor, giving marketers the ability to predict the demand for specific products based on searches and forecasts from the data aggregated by Machine Learning. 

With the deployment of Machine Learning-driven marketing, businesses will need to further leverage their ML technology to ensure demand is met by sufficient supply. As demand inevitably increases, it is able to optimize the supply chain and order fulfillment using historical data ranging from orders to shipping and everything in between. It also offers the added benefit of refining key marketing messaging for “just-in-time” inventory management and purchasing based on product availability.

As it offers so much to gain, Machine Learning is sure to be a mainstay of successful businesses today and into the future. At PeakActivity, our Emerging Tech & Innovation team is developing and leveraging ML to provide added value to our clients. If you are interested in learning more on how PeakActivity can help you elevate your business with Machine Learning technology, fill out the contact form below.

Are you interested in elevating your business through the implementation of Machine Learning?

Fill out the form below or visit our Emerging Tech & Innovation page for more information.

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Computer Vision: The Next Step in Artificial Intelligence

Computers have gotten a little more human-like than anyone is really comfortable with. Robots can open doors, perform surgery, and create literally invincible tic-tac-toe strategies. It’s a crazy world. But one thing computers can’t do? They can’t see you…yet. They actually can’t see anything or understand the context and content of visual things. Artificial intelligence is trying to change that, and it could help to bring in the future of eCommerce.


Turns Out, Seeing is Actually Really Hard

Can computers see? Most have cameras, but it turns out the answer is a little more complicated than that. Computer vision is the process of giving computers AI algorithms to detect and classify objects more accurately and efficiently. One example of this already in practice is facial recognition. Don’t panic, but computers are probably already identifying your face all the time.

More practical applications of computer vision are the next step for artificial intelligence, and this will allow computers to see AND understand images and videos. Computer vision has the potential to streamline processes within every department, from manually entering product codes or barcodes in a warehouse to reviewing eCommerce photos.

Computers with Vision are Probably Smarter and Faster than You

Computer vision is starting to play a big part in eCommerce. Think of a world where your customer could search for a product with an image of a similar product on your site. Your computer could scour the entire internet for your products and bring back pictures to use on your site.

Even better, computer vision has the potential to take over retail with facial recognition, cashier-less stores, inventory visibility, and visual search. This tech has recently made a noticeable impact on these four vital areas. Walmart has already been using computer vision technology in more than 1,000 stores to monitor checkouts and deter potential theft. So maybe don’t steal from Walmart.

Basically, Replace All Your Employees with Computers

Computers with vision have the ability to solve tasks that can be time-consuming, from manually entering UPCs or barcodes in a warehouse to reviewing eCommerce environmental photos for specific products. Its expansive use of big data collection allows the software to grow smarter and faster in decision making.

Today, only 3% of retailers have computer vision technology in place, however, 40% plan to start or finish implementing the tech within the next two years. Computer vision is a possibility for any company looking to streamline processes that take a manual user time to visually review and conduct an outcome.

PeakActivity is a leader in creating future-proof eCommerce. If you think your computers need a little bit of vision to drive your company forward, we can help you out with that. Visit our website for more information. Get in touch with us by filling out this form.

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