CASE STUDY
YouFit: Upgrading the
HealthClub Experience
CASE STUDY
YouFit: Upgrading the Health Club Experience
70K
APP DOWNLOADS
60%
DAILY ACTIVE USERS
70K
APP DOWNLOADS
60%
DAILY ACTIVE USERS
Karen Everett
VP OF MOBILE SOLUTIONS, PEAKACTIVITY
Situation
YouFit strives to deliver a personal fitness experience to its members daily. In the mobile era, that ambition needs to begin before members even arrive.
Situation
YouFit strives to deliver a personal fitness experience to its members daily. In the mobile era, that ambition needs to begin before members even arrive.
Karen Everett
VP OF MOBILE SOLUTIONS, PEAKACTIVITY
Solution
Transform their mobile app so members can use their phones to check in, check class times, track workouts, redeem rewards, access rich curated content, take care of gym business, and even work out virtually.
Need a similar solution?
Results
The app has been downloaded 70K times, 60% of which are daily active users. When Covid hit, YouFit was able to pivot quickly by offering 800+ new original workout videos, location-specific information, and a “code of conduct” feature that made it simpler for members to return safely. Enhancing the app not only led to greater customer engagement and satisfaction, it also instilled a sense of community among the club’s membership.
Want similar results?
Results
The app has been downloaded 70K times, 60% of which are daily active users. When Covid hit, YouFit was able to pivot quickly by offering 800+ new original workout videos, location-specific information, and a “code of conduct” feature that made it simpler for members to return safely. Enhancing the app not only led to greater customer engagement and satisfaction, it also instilled a sense of community among the club’s membership.
Want similar results?
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