CASE STUDY
Mor Furniture: The Right Platform for a Furniture Business

CASE STUDY
Mor Furniture: The Right Platform for a Furniture Business


2X
TOTAL CONVERSIONS
+30%
AVERAGE ORDER VALUE
4X
ONLINE SALES
2X
TOTAL CONVERSIONS
+30%
AVERAGE ORDER VALUE
ONLINE SALES

Kate Bennet
VP MARKETING & ECOMMERCE

Situation
The company was looking to grow, but their technology needed to evolve. Services that customers expect, like delivery, were challenging because of disconnected systems.

Situation
The company was looking to grow, but their technology needed to evolve. Services that customers expect, like delivery, were challenging because of disconnected systems.

Kate Bennet
VP MARKETING & ECOMMERCE


Solution
We moved them onto a flexible “headless” eCommerce platform, RevCommerce, that integrates seamlessly with other systems in their stores, to bring everything together.
Need a similar solution?
Solution
We moved them onto a flexible “headless” eCommerce platform, RevCommerce, that integrates seamlessly with other systems in their stores, to bring everything together.
Need a similar solution?
Results
Faster page loads, reduced bounce rates, a 2X spike in conversions, a 30% increase in average order value. Email traffic and online sales quadrupled. Online revenue has grown 5X since 2018, and in-store sales are increasing as customers are coming in more informed. Prioritizing a headless eCommerce approach was key to executing a true omnichannel experience. Now, Mor can keep optimizing as they grow.
Want similar results?


Results
Faster page loads, reduced bounce rates, a 2X spike in conversions, a 30% increase in average order value. Email traffic and online sales quadrupled. Online revenue has grown 5X since 2018, and in-store sales are increasing as customers are coming in more informed. Prioritizing a headless eCommerce approach was key to executing a true omnichannel experience. Now, Mor can keep optimizing as they grow.

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