CASE STUDY

CITY Furniture: Improving
on a Proven Moneymaker

 city furniture Logo
city furniture Logo

CASE STUDY

CITY Furniture: Improving on a
Proven Moneymaker

Blue couch and other furniture in a showroom setting
Blue couch and other furniture in a showroom setting

+200%

AVERAGE ORDER VALUE

$1.2m

FIRST-MONTH REVENUE

+200%

AVERAGE ORDER VALUE

$1.2m

FIRST-MONTH REVENUE


quote

Learning to serve the customer on their terms takes guts, but pays off big.

Andy Hill

CHIEF REVENUE OFFICER


quote

Situation

CITY Furniture had transformed their eCommerce and was now seeking opportunities to leverage their new digital mindset to drive growth through improved customer experiences.

Person using a tablet to position a couch in augmented reality

Situation

CITY Furniture had transformed their eCommerce and was now seeking opportunities to leverage their new digital mindset to drive growth through improved customer experiences.


quote

Learning to serve the customer on their terms takes guts, but pays off big.

Andy Hill

CHIEF REVENUE OFFICER


quote
Woman adjusting new artwork on the wall in a new home

Solution

A meticulous discovery process led us to make their already profitable design service offering both virtual and free.

Need a similar solution?

Solution

A meticulous discovery process led us to make their already profitable design service offering both virtual and free.

Need a similar solution?

BEFORE
AFTER

Results

Iterative development allowed us to launch quickly and also refine the virtual service before implementing at scale. Going virtual led to a 200% increase in average order value, $1.2M in revenue during the first month of Covid while other competitors shuttered, and a slew of new leads to nurture.

Want similar results?

African father and son playing on a couch in a modern new home

Results

Iterative development allowed us to launch quickly and also refine the virtual service before implementing at scale. Going virtual led to a 200% increase in average order value, $1.2M in revenue during the first month of Covid while other competitors shuttered, and a slew of new leads to nurture.

Want similar results?

The Climb Continues

The solutions of today might not be enough to solve the challenges of tomorrow. This is why, at PeakActivity, we don’t approach any client engagement with a “one-and-done” attitude. The way we see it, on the journey towards digital acceleration, there is always more progress to make and more mountains to climb.

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