CASE STUDY
High Fashion, High Performance: Boston Proper's Journey to CRO Success
CASE STUDY
High Fashion, High Performance: Boston Proper's Journey to CRO Success
TOTAL ROI
240+
TOTAL EXPERIENCES LAUNCHED
60%
WIN RATE
26X
TOTAL ROI
240+
TOTAL EXPERIENCES LAUNCHED
60%
WIN RATE
Situation
High-end women’s fashion retailer Boston Proper faced challenges with its existing Conversion Rate Optimization (CRO) tool—something almost every company encounters at some point. The pain points in this specific case were internal resources that were spread thin and a lack of dedicated CRO expertise. Ultimately, this hindered Boston Proper’s ability to gain any sort of velocity in CRO testing.
Situation
High-end women’s fashion retailer Boston Proper faced challenges with its existing Conversion Rate Optimization (CRO) tool—something almost every company encounters at some point. The pain points in this specific case were internal resources that were spread thin and a lack of dedicated CRO expertise. Ultimately, this hindered Boston Proper’s ability to gain any sort of velocity in CRO testing.
Tamara Dougherty
VICE PRESIDENT, ECOMMERCE, CALL CENTER & CR
BOSTON PROPER
Tamara Dougherty
VICE PRESIDENT, ECOMMERCE, CALL CENTER & CR
BOSTON PROPER
Solution
Boston Proper enlisted PeakActivity to take over CRO program management. PeakActivity started with a thorough review of Boston Proper’s site to identify areas of opportunity and subsequently developed a tailored CRO strategy—one that balanced CRO with brand integrity. Our work with the company continues to involve semi-weekly meetings with company-wide stakeholders. These ongoing relationships help us provide the white-glove experience Boston Proper expects.
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Solution
Boston Proper enlisted PeakActivity to take over CRO program management. PeakActivity started with a thorough review of Boston Proper’s site to identify areas of opportunity and subsequently developed a tailored CRO strategy—one that balanced CRO with brand integrity. Our work with the company continues to involve semi-weekly meetings with company-wide stakeholders. These ongoing relationships help us provide the white-glove experience Boston Proper expects.
Need a similar solution?
Results
Our approach to advising site improvements, with statistical confidence, has resulted in an overall uptick in conversions. It’s important to note that many CRO tools exist, but it really takes a deep understanding of a brand’s identity and values to tailor a strategy that not only improves metrics but also respects and elevates a company’s standing in the marketplace.
Want similar results?
Results
Our approach to advising site improvements, with statistical confidence, has resulted in an overall uptick in conversions. It’s important to note that many CRO tools exist, but it really takes a deep understanding of a brand’s identity and values to tailor a strategy that not only improves metrics but also respects and elevates a company’s standing in the marketplace.
Want similar results?
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