When it comes to return on investment (ROI), email marketing is still hard to beat. According to a study by Litmus, for every $1 spent on email marketing the return on investment is $42. This might explain why now, more than ever organizations are putting more marketing dollars behind email marketing combined with modern technology to go after more customers. They’re also finding new ways to refresh their email marketing strategy to shape the way they communicate with their customers and help them deliver content that they prefer.
Here are just a few of those ways to help make your email marketing strategy an even bigger, more effective part of your digital marketing mix: