Shopify Editions Summer 2023


Shopify Editions Summer 2023

Shopify Editions Summer 2023 represents a significant update that elevates online stores to the next level with the introduction of over 100 new features and enhancements to the Shopify platform. The update offers a range of capabilities designed to optimize site performance, enhance conversion rates, and expand global reach. This post will highlight some of the most intriguing features and how PeakActivity can assist businesses in leveraging these tools to achieve growth.

Shopify website on a laptop screen

Key Features of the Update

An AI-powered commerce assistant that facilitates the initiation, management, and expansion of businesses. Sidekick functions like a personal assistant, possessing comprehensive knowledge of the store and offering support for tasks such as store setup, marketing campaign creation, order management, and more. Sidekick is accessible from various points within the Shopify admin and the Shopify app, offering personalized insights and suggestions based on user behavior and preferences.

Shopify Magic:
A suite of AI tools and APIs that enable content creation, store optimization, and customer experience personalization. Leveraging the capabilities of AI and data from the Shopify platform, Shopify Magic empowers users to generate engaging content like blog posts, product descriptions, and email campaigns with remarkable efficiency.

Enhancements to the Online Store Editor:
A new drag-and-drop interface that facilitates the creation of customized layouts and sections for the store. This interface provides enhanced control and flexibility over the visual aspects of the store. Users can seamlessly drag, drop, resize, group, and edit content through a new WYSIWYG editor. Furthermore, this enhancement extends the functionality of generating custom sections for different store pages such as product pages, collection pages, and the home page. The Online Store editor is compatible with themes supporting Online Store 2.0 or JSON templates.

Shopify Collective:
A novel approach to selling products from other Shopify brands without assuming inventory management or shipping responsibilities. Shopify Collective enables users to curate products from complementary Shopify brands and retail them within their store. The selection spans thousands of products across diverse categories and niches. Store owners can set their own margins and prices. When a customer purchases a product from the Shopify Collective within a store, the original brand fulfills the order and handles shipping. Store owners receive commissions for each sale and gain access to analytics offering insights into product performance.

Shop App:
A mobile shopping application that connects merchants with a vast customer base and facilitates customization of branding, collections, and more. The Shop app is a free tool aiding shoppers in discovering new products, tracking orders, and purchasing from preferred brands. Merchants can utilize the app to access a new customer segment seeking products similar to their offerings. The Shop Store can be tailored with branding elements, collections, banners, videos, and other content. The app also enables communication with customers through chat or email, alongside offering exclusive deals and discounts.

Checkout Extensions:
Incorporation of new APIs and updates permitting customization of the checkout process with validation logic, delivery options, address completion, and more. Checkout extensions enable businesses to enrich the checkout experience with tailored functionalities that align with their specific requirements. Applications include the addition of validation logic to prevent fraud or errors, provision of delivery options like curbside pickup or local delivery, automatic address completion through the integration of services such as Google Places API, and more. Checkout extensions are compatible with themes and sales channels utilizing Shopify Checkout.

Shopify Subscriptions App:
A new application empowering merchants to offer products through subscription models, thereby boosting recurring revenue and customer loyalty. The Shopify Subscriptions app simplifies the process of transforming any product into a subscription offering. Various subscription plans can be presented, encompassing monthly, quarterly, or yearly options. Customers can choose their preferred frequency, quantity, and delivery date. Additionally, merchants can incentivize subscriptions through discounts or free trials. Seamless integration with Shopify Checkout facilitates streamlined management of all subscriptions.

B2B on Shopify:
Introduction of features aimed at expanding B2B sales through tailored store content, volume-based pricing, rapid order lists, and more. B2B on Shopify enables dual sales strategies catering to both B2C and B2B customers within the same store. Store owners can establish customer groups and assign distinct prices, discounts, taxes, and shipping rates. Furthermore, the ability to tailor store content for specific customer groups, including the display or concealment of products, collections, or pages, is a key feature. Enhanced B2B capabilities encompass volume-based pricing, swift order lists, and support for PayPal and vaulted credit cards.

Shopify Bundles App:
The introduction of an application designed to elevate average order values by bundling products and synchronizing inventory in real-time. The Shopify Bundles app allows the creation of bundled product offerings, providing customers the opportunity to purchase related items at a reduced price. Various bundle types can be devised, ranging from fixed bundles to mix-and-match options. Merchants have the flexibility to establish pricing rules, discounts, and display settings for bundles. The app also ensures real-time inventory synchronization to prevent overstocking or underselling issues.

Expert Point of View

Shopify Editions Summer 2023 heralds a significant advancement in the realms of commerce and creativity. The update empowers users to achieve unprecedented levels of productivity, creativity, and commercial prowess. Whether the aim is to cultivate immersive shopping experiences, enhance store performance, or harness the potential of data and analytics, Shopify Editions Summer 2023 offers a diverse array of tools. For those seeking assistance in making the most of these new features, PeakActivity stands ready to provide support. 

“The future of commerce is making
enterprise-level tools accessible and
user-friendly for everyday merchants.”



VP of Technology Solutions, PeakActivity


Their expertise encompasses store design, development, and launch using cutting-edge tools and best practices. Moreover, PeakActivity can aid in business growth through services such as development, SEO, and conversion optimization. PeakActivity serves as a dedicated partner in the journey towards Shopify ecommerce success. For more information about Shopify Editions Summer 2023 and the assistance offered by PeakActivity, click here


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