Implementing a Consent Management Platform (CMP) can help manage user consent and preferences effectively. These platforms can automate the process of obtaining and storing consent, ensuring compliance with global regulations. Additionally, regular audits and updates to privacy policies can help businesses stay compliant and build trust with their customers.

Even when a cookie manager is put into place, merchants are still facing claims around breaches of privacy. While these platforms do a fantastic job of scanning the site for cookies and pixels, and allow you to set up controls to limit them, implementing a CMP could be detrimental to analytics and marketing tracking if improperly configured.

For example, one of our clients experienced a 166% delta between Google Analytics and Shopify sessions before PeakActivity stepped in. After we updated their tag management to properly use a CMP like OneTrust, the discrepancy was reduced to 29%. This highlights the importance of correct configuration and continuous monitoring. These reasons underscore why it's essential to have a trusted partner guide you through the implementation of these solutions to avoid pitfalls associated with poor implementation.

Another solution that helps limit the access to bad cookies or tracking pixels on the site is implementing a Content Security Policy (CSP). These policies outline explicit access rights for third-party cookies and pixels you're allowing on your site, adding an extra layer of control to ensure compliance.