INNOVATION
Augmented Reality: Why It Means Things Are Changing
INNOVATION
Augmented Reality: Why It Means Things Are Changing
As the third quarter came to a close, SnapChat (Snap Inc). released a report detailing the quicker than expected adoption of Augmented Reality (AR) experiences. With such massive growth in this space, continued heavy investment in AR is inevitable.
Education & Training
What is the benefit of faster, longer-lasting, and more intuitive training to your business? Augmented Reality allows end-users to understand complex data and training modules with a longer rate of retention of knowledge. This understanding of a product or process will ensure a longer stickiness in your end-users mind driving a higher cognitive recall.
"There is significant evidence that indicates that the grades obtained in the learning unit that was taught using AR are better than the grades obtained in the unit that was taught using traditional methods four weeks after the initial assessment.”
Marketing & Experiential
Creating Signals above the Noise for customers is more important now than ever. With the average American adult spending 3 hours, 43 minutes on a smartphone device per day we are more apt to disregard traditional marketing efforts within social media, websites, and installed apps. Creating Interactivity within AR experiences delivers a more immersive experience which will drive up a higher usage and retention of information. Spikes in browsing interactivity must be triggered by “new” experiences that a user has not come across yet.
“Traditional electronic commerce (eCommerce) is limited because it cannot provide enough direct information about products… The technology presented in this paper shows how Augmented Reality (AR) can be used to help overcome the limitations and enhance eCommerce systems.”
Retail & Conversions
Augmented Reality experiences are currently impacting customers’ shopping habits that drive higher engagement and conversion. Options such as “see before you buy” allows customers to place any product where they want and interact. In a similar vein, AR features allow consumers to “try on” clothes before buying them without the hassle of actually putting them on.
“AR-based product presentations generally provide effective communication benefits compared to web-based product presentations and the positive relationship between interactivity/vividness and usefulness/enjoyment is mediated by a sense of immersion.”
Data & Visualization
Creating interactive data and seamless interactions within digital objects allow users to understand and grasp complex findings unseen in the 2D world. Placing the most essential data in the central area of the human visual field in Mixed Reality would allow one to obtain the presented information in a short period of time without significant data losses. Improving visualizations by using cognitive psychological principles and by implementing the most natural interaction with visualized virtual objects is destined to yield the best results.
“The main benefit from the implementation of the MR approach is human experience improvement…visualization allows convenient access to huge amounts of data and provides a view from different angles…Furthermore, it ensures actionable insights that improve decision making.”
Creating interactive data and seamless interactions within digital objects allow users to understand and grasp complex findings unseen in the 2D world. Placing the most essential data in the central area of the human visual field in Mixed Reality would allow one to obtain the presented information in a short period of time without significant data losses. Improving visualizations by using cognitive psychological principles and by implementing the most natural interaction with visualized virtual objects is destined to yield the best results.
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