The Importance of Human-Centric Design in Creating AR Experiences


The Importance of Human-Centric Design in Creating AR Experiences

In today's digital age, augmented reality (AR) is becoming more and more popular. AR technology is transforming the way people interact with the world around them, and it is important to understand the importance of human-centric design in creating successful AR experiences.

One key concept that we need to understand is the spatial computing spectrum. At one end of the spectrum, we have virtual reality (VR) where individuals are completely immersed in a digital world, and at the other end, we have augmented reality, which blends real-world and additional digital information. In order to provide meaningful and valuable experiences to users, it is important to consider human-centric design that aligns with business needs.

A recent incident involving the Prime Minister of the UK highlights the importance of human-centric design in creating successful AR experiences. Due to poor design, the Prime Minister was misplaced in an AR experience, emphasizing the need for empathy-driven design.

Understanding the different user spaces when it comes to AR is also crucial. The public space is about 12-25 feet away from the user, the social space is 4-12 feet, personal space is 1.5-4 feet, and anything inside of 1.5 feet is intimate space. It is best practice to have at least 1.5 feet away from the device center in intimate space because it is hard to have a meaningful experience with AR at that close of range.

Design sketch of a chair done in pencil

How To Fail At AR

Another important factor to consider when creating empathy-driven experiences through human-centric design is understanding target audience and device limitations. The lowest barrier of entry for an AR experience is typically a smartphone device, which most people have access to.

Examples of failed AR experiences, such as the QR code posted by the UK Prime Minister on Twitter, highlight the importance of empathy-driven design. The experience lacked empathy and did not consider the barriers to entry for the user, requiring multiple devices and an app download. Similarly, a recent AR experience backed by the UK government failed to impress users due to poor design and lack of a hard link or text link. However, these failures can provide valuable feedback for future improvements.
In conclusion, human-centric design is crucial in creating successful AR experiences.

Understanding the spatial computing spectrum, user spaces, target audience, and device limitations can help create empathy-driven experiences that align with business needs. By considering these factors and learning from previous failures, we can continue to innovate and improve the AR experience for users.

What Do We Believe?

At PeakActivity, we believe that the adoption of a decentralized network will increase as users own their information, particularly from the next digital generation. We encourage listeners to follow us on social media for more discussions on technology and the future.

Are you ready to explore the metaverse? As an expert technology services marketer, our team can help you navigate the exciting world of metaverse technology. Reach out to us today to start your journey with technology.


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