4 Steps to Improve Conversion Rates 


4 Steps to Improve Conversion Rates 

Are you struggling to improve your conversion rates? If so, you're not alone. Many website owners find it difficult to increase the number of visitors who convert into customers. But it doesn't have to be that way. In this blog, we'll outline four simple steps that you can take to improve your conversion rates. These steps are based on the latest conversion optimization techniques, and they've been proven to work.

Young woman shopping for clothes on her laptop

1. Homepage: Ensure You Have a CTA Visible Above the Fold

The "call to action" (CTA) is the most important element on your homepage. It's what tells your visitors what you want them to do. Ensure that your homepage has a clear and compelling headline that communicates the value proposition to visitors. 

So make sure your CTA is clear, concise, and visible above the fold. This means that it should be visible without visitors having to scroll down the page. It is crucial to place a CTA above the fold because people have short attention spans. If they don't see a clear call to action within a few seconds, they're likely to click away from your website.

For example, a homepage for an eCommerce store selling shoes could have a headline like "Step Into Style" and a CTA button saying "Shop Now" prominently displayed without the user having to scroll.

2. Product Detail Page: Prominently Display Return Policy to Thwart Purchase Anxiety

One of the biggest reasons people abandon their shopping carts is because they're worried about making a purchase. They're afraid they won't be able to return the product if they're not happy with it. To reduce cart abandonment, prominently display your return policy on your product detail pages.

A prominently displayed and clearly communicated gives visitors peace of mind. They know that if they're not happy with the product, they can return it for a full refund. This can help to reduce their anxiety about making a purchase, and it can increase the chances that they'll actually complete the purchase.

3. Checkout Page: Leverage Third Party Secure Payment Options

Streamline the checkout page by minimizing the number of steps required to complete the purchase. Offer multiple secure payment methods, including popular ones like credit cards, PayPal, and digital wallets. 

Another reason people abandon their shopping carts is because they're not sure if their payment information is secure. To put their minds at ease, offer third-party secure payment options, such as PayPal or Apple Pay. Additionally, providing third-party payment plans, such as Affirm, grants customers further alternative secure payment methods. 

Offering such third-party options not only shows visitors that you're a reputable company, but it also serves to minimize the clicks a customer needs to make to complete the transaction. They know that their payment information is safe with you, and this can help to increase their trust in your business.

4. Product Category Pages: Implement Filtering and Sorting Options

Visitors should be able to easily find the products they're looking for. To help them do this, implement filtering and sorting options on your product category pages. This will allow visitors to narrow down their search results based on specific criteria such as price range, size, color, or customer ratings. For instance, a product category page for a furniture store could provide filtering options to sort products by price, material, style, or even customer reviews, enabling users to find the perfect item quickly.

Creating a user experience with minimal friction points and maximum utility is of utmost importance. There are few things more frustrating than being ready to purchase something and being unable to track it down on an eCommerce. Leveraging product filters and sorting options will help to reduce their frustration, thereby increasing the chances that they'll actually make a purchase.

Improving your conversion rates is essential for any website owner who wants to increase sales, leads, and revenue. By following the four steps outlined in this blog, you can make significant improvements to your conversion rates.

However, if you're not sure where to start, or if you're struggling to improve your conversion rates on your own, PeakActivity can help. We are a leading CRO agency with a proven track record of success. We can help you identify and fix the areas of your website that are preventing conversions, and we can help you implement the changes that will make a real difference.

Contact us today to learn more about how we can help you improve your conversion rates.


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