At the heart of any website is content, and with the consumption of content constantly on the rise, regularly publishing timely, informative content can pose a rather formidable challenge. In fact, it’s not uncommon for marketing teams to have several contributors writing and designing content, which, in itself, can be quite a juggling act, with keeping track of who is writing what and managing different permission levels. Additionally, the user interface of content management systems (CMS) can be more than a little clunky, requiring a level of coding that marketing teams typically don’t possess. Making the creation of content a more efficient process through the use of a headless eCommerce platform increases the likelihood that your customers will complete their purchases. It enables you to create product categorization and filters, providing your customers with the ability to quickly search for specific items. You can easily display offers and deals, add discount coupons, and tout your brand’s unique selling points, all of which contribute to creating more conversions.