Adding Muscle to a National Health Club Chain’s Mobile App

Adding Muscle to a National Health Club Chain’s Mobile App Get in touch
DREAM. DELIVER. ELEVATE.

When a previous version of their mobile app offered little beyond barebones functionality, PeakActivity was tasked with transforming the app into a robust tool to help build brand loyalty, increase member engagement, and support in-app promotional messaging, all while creating a more personalized user experience.

STAGE 1: DREAM

During the Dream Stage, we had a series of conversations about the shortcomings of the existing app; what areas needed to be improved, and what would need to be built from scratch. Beyond the immediate pain points, we also asked our clients to share their goals for the future because, for us, the initial engagement isn’t a one-and-done scenario but rather the first step on a journey towards helping our clients achieve lasting success.

As a result of these discussions, and a comprehensive audit of their existing app, the following issues were identified: 

  • Lack of Personalization: Oddly enough, in an industry built to cater to the specific needs of the individual, the app offered gym members little in terms of personalization opportunities, such as workout tracking and other like features.
  • Lack of Location-Specific Functionality: Members were not able to sign up for fitness classes at specific locations, nor were they able to find out what amenities were located at the individual gym level. 

INITIAL RESULTS

70K

App Downloads

 

+60%

Daily Active Users
  • Outdated  Check-In Process: Members were still required to scan a key fob. This not only slowed down the entry process but it advertised to members that the gym was behind the times. This specific issue was one that the previous agency was unable to solve. 
  •  Rewards Tracking and Redemption: While members earned rewards and loyalty points there was no way for them to track their points or redeem them for merchandise via the app.
  • Integration with Member Services Partners: While the client offered its customers additional benefits through a network of business partners, customers were unable to fully access these benefits through the app.

After discussing our findings with the client, we then developed a strategic roadmap that not only guided our initial efforts but laid the groundwork for future work, as well.

Let’s Connect

Reach out and let’s see how PeakActivity can help Dream, Deliver, and Elevate your business goals. 

STAGE 2: DELIVER

After identifying the most pressing challenges and creating an engagement roadmap, we developed and implemented our first wave of solutions:

  • Digital Express Check-In: Through the use of QR codes and on-site scanners, members could check-in to the gym quickly and seamlessly upon entry with their phone.
  • Google Maps Integration: By providing members with search and location services, members now had the ability to view class schedules and times at their home gym.
  • Sign-Up For Personal Training Sessions: Members could now sign-up for personal training sessions directly through the app.
  • Digitally Track Workouts and Rewards Points: Unlike the earlier version of the app, guests could now track their workouts and redeem their rewards and loyalty points for branded merchandise.
  • Access to Relevant Information: The app now provided a wealth of information including articles on health and fitness, healthy recipes, suggested workouts, and live gym events.

INITIAL RESULTS

By providing a full complement of talented team members and arming them with the right digital tools, we were able to achieve the following initial results:

70K

App Downloads

5.5M

Page Views

+60%

Daily Active Users

STAGE 3: ELEVATE

Our Elevate stage can mean many things—from the incremental improvement of a product to—as in this case—a quick pivot in response to a global pandemic that shuttered our client’s doors and left them scrambling to find a way forward. 

Working with our client, we developed ways to help members stay engaged and healthy during a very difficult time. 

Free On-Demand Workout Videos: Helped client develop a deep online repository (800+) of on-demand workout videos from Les Mills.

Code of Conduct Documentation: Created code of conduct documentation explaining gym procedures in order to keep members safe during the COVID crisis.

Request a Review of your Mobile App

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What is Machine Learning?

We have all seen movies set in a dystopian future where Artificial Intelligence (AI) has sinister intentions to overrun humanity. While the scenarios depicted in these films are often far-fetched, the fact of the matter is that the fundamental building blocks of such technology already exist. There is, however, no need for alarm. The world will not be taken over by AI any time soon. In fact, the term “Artificial Intelligence” is often misapplied. Artificial Intelligence is actually the overarching category encompassing such technologies as Machine Learning (ML). This exciting field offers enterprising businesses across every industry, from retail to healthcare, the ability to enhance customer experience with near-real-time feedback and deliver a higher level of conversion and brand affinity.

Machine Learning is an application of Artificial Intelligence that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. In practice, Machine Learning focuses on the development of computer programs that can access data and use it to learn for themselves. 

Machine Learning allows businesses to provide a more personalized experience for their customers. As the system learns to study consumer habits, it provides eCommerce retailers the ability to analyze millions of interactions every day and ultimately target offers down to a single customer. 

Leveraging Machine Learning, digital marketers are able to create customizable user experience paths based on browsing habits, previous purchases, and aggregated user data. If you have ever been browsing your social media feeds and come across an advertisement for products that you have previously Googled, there’s a good chance you are experiencing ML at work. These targeted advertisements can be the fruits of Machine Learning’s labor, giving marketers the ability to predict the demand for specific products based on searches and forecasts from the data aggregated by Machine Learning. 

With the deployment of Machine Learning-driven marketing, businesses will need to further leverage their ML technology to ensure demand is met by sufficient supply. As demand inevitably increases, it is able to optimize the supply chain and order fulfillment using historical data ranging from orders to shipping and everything in between. It also offers the added benefit of refining key marketing messaging for “just-in-time” inventory management and purchasing based on product availability.

As it offers so much to gain, Machine Learning is sure to be a mainstay of successful businesses today and into the future. At PeakActivity, our Emerging Tech & Innovation team is developing and leveraging ML to provide added value to our clients. If you are interested in learning more on how PeakActivity can help you elevate your business with Machine Learning technology, fill out the contact form below.

Are you interested in elevating your business through the implementation of Machine Learning?

Fill out the form below or visit our Emerging Tech & Innovation page for more information.

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Unlocking New Perspectives: Windowed vs. Wearable Augmented Reality

 

If you ask most people what they associate with Augmented Reality, chances are they will say Snapchat and Instagram filters, you know the ones. Day by day, Augmented Reality is becoming more commonplace, reaching well beyond the ability to superimpose puppy ears upon your grandma’s head. This emerging technology is steadily becoming more accessible for customers, as more companies adopt Augmented Reality through both “Windowed” and “Wearable” experiences. This begs the question, what do Windowed and Wearable mean in the context of Augmented Reality?

 

Wearable Augmented Reality

Wearable Augmented Reality, as its name would suggest, refers to devices that require the user to physically wear them. Using computer vision systems, Wearable AR devices are able to analyze environments and provide feedback in real-time using spatial computing. Wearable devices, such as Magic Leap or Halo Lens, offer hands-free AR activity without the drawbacks of vertigo and motion sickness often associated with Virtual Reality experiences. 

The hands-free nature of Wearable AR technology naturally lends itself to highly interactive experiences. With these deeper, more meaningful interactions, including remote free hand-tracking, come a significant boost in cognitive performance. As we covered in a recent blog, Augmented Reality possesses the ability to imprint longer-lasting memories and cut through the noise that consumers are bombarded with on a daily basis. As a result of this enhanced ability to create memories, Wearable AR technology can provide more effective, impactful training experiences. The interactivity provided by this technology greatly improves the imprinting, retention of knowledge, and memories gained in a training setting. In a practical setting, Wearable  AR experiences have been deployed in environments that range from warehouses to science labs for training sessions to drastically improve the effectiveness of memory retention rates. 

Windowed Augmented Reality

The previously mentioned Snapchat and Instagram filters are, perhaps, the most widely known example of Windowed Augmented Reality. Using a camera-equipped smart device, Windowed AR uses the device’s screen (or, window) to overlay digital elements not present in the physical world, in real-time. Given that nearly everyone and their grandmother owns a smartphone, the barrier for entry to Windowed AR is inherently low. With no need to splash extra cash on a wearable device, this segment of Augmented Reality technology offers opportunistic businesses the ability to connect with consumers in uniquely effective ways.

Take the eyeglass industry for example. With Windowed AR, users can “try it on” when shopping for new frames online quickly swapping between frames until they find the ideal fit, while never leaving the comfort of their bed. Another real-world use case for Windowed AR resides in the retail furniture industry. If you have ever shopped for furniture online, you will be familiar with the thought, “I love this piece of furniture, but how well will it actually fit in my living room?” With Windowed AR, this is no longer a worry. Using the camera on a smartphone, users are able to see the desired product superimposed on their living space. Using pre- and post-experience customer surveys, you can easily track the effect that Windowed AR has on such metrics as customer confidence.

Prior to COVID-19, industry trends indicated that Wearable AR devices were the flavor of the week. As the pandemic surged and turned the world on its head, there was a shift in focus towards Windowed AR experiences using personal devices. As this emerging technology becomes more accessible through both windowed and wearable experiences alike, there will be a steady stream of Augmented Reality hitting the market in an ever-expanding set of sectors. 

Do you need help building Windowed & Wearable experiences that will surprise and delight internal teams and external customers?

Fill out the form below or visit our Emerging Tech & Innovation page for more information.

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A Holiday Shopping Season Like No Other

How a global pandemic is shifting the online shopping landscape.

It’s beginning to look a lot like Christmas. Decorations are starting to pop-up here and there while visions of deep discounts and door-buster deals dance in our collective heads. And, while the season may very well end-up looking shiny and bright, there’s a more-than-likely chance that it’s not necessarily going to feel that way.

To say that COVID-19 has impacted our lives is an understatement of epic proportions. It has changed everything about the way we live, work, travel, and, as will become obvious in just a few days, the way we shop.

According to Adobe Analytics, in 2019 Black Friday shoppers spent $7.4 billion online – a $1.2 billion increase over the previous year. And 61% of all online retail transactions last year were from smartphones (a 16% increase over 2018).

As for Cyber Monday 2019, customers spent $9.4 billion online – a 20% increase from 2018. Mobile transactions accounted for $3.1 billion in sales, a 46% increase over the previous year. Impressive numbers, to say the least. But, that was before COVID changed, well, everything. Just a few months ago Google stated:

“More than a third of U.S. shoppers who normally shop in-store for Black Friday say they won’t this year. And half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays this year.”

If that statement turns out to be true, online retailers could be in for a record-shattering online holiday shopping season. In anticipation, many brands have ramped up their online presence and are feeling more prepared than ever. Here are just some of the strategies and tactics marketers are implementing to make sure that their customers find that special something for that special someone as easily, and as safely as possible. 

Turkey Day Will Just Be About Turkey

If there’s one thing you could always rely on come Thanksgiving, it was that the big box stores would be open on Thanksgiving. Not this year. Walmart, Best Buy, and Target have all announced that their stores will be closed on Thanksgiving. Given that fact, most of their holiday sales and promotions will most likely reside on their respective websites. 

Instead of Punches And Kicks, Discounts And Clicks

Shoppers will no longer have to risk bodily harm by throwing themselves into a pre-dawn shopping scrum. Doorbuster deals and massive crowds cued up for high-ticket items will be replaced by online discounts that start sooner and last for a longer time. 

Oh, Good, Another Acronym

During the early days of the pandemic, common household items quickly ran out of stock. Unfortunately, one usually didn’t realize the item was out of stock until one was already standing in the store. This is why BOPIS (buy online and pick-up in-store) has become so popular. Expect more retailers to offer this service that puts customer safety and convenience first, while still making cash registers ring. 

Time To Go Shopping

Just like making a reservation at a restaurant, some stores may require customers to register for a specific shopping time slot. By doing so, it limits the number of people in the store at one time, making for a safer, and certainly more unique shopping experience. 

That’s Not A Bell That’s Ringing

Chances are good that when a phone vibrates this holiday season it won’t be a BFF – it will probably be a retailer. Remember, last year 61% of online Black Friday transactions were made on mobile devices. Many brands will continue to use SMS or push notifications to offer deals, and let shoppers know that their online/mobile order is ready for pickup.

When You Absolutely, Positively Want Free Shipping

One of the most effective ways for online retailers to move merchandise is by offering free shipping. Most retailers offer free shipping once you hit a certain dollar amount. Some offer an entire day where every purchase is shipped free of charge. But, this year, when so many will be unable to celebrate in person with family and friends, shipping costs will be even more top of mind with consumers. So, it’s probably a safe bet that retailers will be in even more of a giving mood when it comes to offering free shipping. 

Need assistance elevating your eCommerce business in this unprecedented holiday season?

Fill out the form below or visit our Web & eCommerce page for more information.

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How PeakActivity Helped a National Wine & Spirits Retailer Build an in-House Digital Team From the Ground Up


How PeakActivity Helped a National Wine & Spirits Retailer Build an in-House Digital Team From the Ground Up

Get in touch
DREAM. DELIVER. ELEVATE.

Four years ago, our client concluded that their digital ambitions would never be realized with the internal teams they had at that time. They came to PeakActivity to help refine their digital strategies and to build a strong team to execute against them.

STAGE 1: DREAM
The first step we took in the Dream Stage was to conduct a thorough audit touching on three key areas: the client’s staffing resources, the state of their progress towards reaching their eCommerce goals, and challenges that stood in the way of achieving those goals. As a result, we identified the following issues:
  • Insufficient Staffing: This was, by far, the most important challenge to overcome. The client simply did not have the people they needed to achieve their immediate eCommerce needs. Regardless of whatever strategies and tactics we put in place, their success would hinge directly upon finding and building the right team to execute them.
  • Outdated Thinking: Integrating new thinking and new approaches required a cultural change within the organization. Identifying ways to bring about that change with as little friction as possible, was a key challenge to overcome.

Client: Wine & Spirits Retailer

Services Provided:

  • Staffing
  • User Design & Experience
  • Website Development
  • Mobile App Development
  • eCommerce Strategy
In a series of frank, collaborative sessions, we discussed these challenges openly and began to craft a roadmap for moving forward.  While the Client’s immediate needs were the focus of our initial engagement, we also talked about the future. Unencumbered by timelines and budgets, we brainstormed the client’s hopes and dreams for their business, and how PeakActivity could help achieve them. But first, we had a team to build.

Let’s Connect

Reach out and let’s see how PeakActivity can help Dream, Deliver, and Elevate your business goals. 

STAGE 2: DELIVER

With priorities clearly defined and a carefully constructed project roadmap in hand, PeakActivity took its first critical steps on the path to creating a future-looking eCommerce practice for our client.

  • Expert Talent: First and foremost, we immediately tapped into our vast network of on-site and off-site talent resources, ultimately identifying and deploying a dedicated team of 40+ world-class eCommerce experts from such companies as Apple and Office Depot, which included:
    • Director-Level Management
    • User Experience (UX) Designers
    • User Interface (UI) Designers
    • Product Managers
    • Mobile Developers
    • Quality Assurance Analysts

It’s worth noting that the members of the team not only had to excel at their core skill sets, but do so while adhering to and developing code for complex state and local laws governing the sale and delivery of alcoholic beverages.

We then established an Innovation Hub in which the team could work as a single, unified unit focusing solely on developing and nurturing their ideas to their fullest potential.    

Locating this Innovation Hub away from the corporate offices allowed us to side-step some of the cultural barriers to innovative thinking, and fostered the kind of start-up energy that has produced consistent results over the years. We are proud to say that the agile approach to the work, combined with the experimental energy of the Innovation Hub have contributed to creating a synergy between corporate and Innovation that have produced outstanding results in the following areas: 

  • Consumer-Facing Mobile Application: The assembled team immediately began work on developing a robust consumer-facing mobile app offering customers the enhanced convenience of either in-store or curbside pick-up, as well as home delivery. 
  • In-Store Associate Applications: The team also developed multiple in-store apps for associates that improved productivity, inventory control, pick/pack/ship or customer pick-up processes, and receiving. These processes were previously performed via a 10-year-old legacy system and paper forms and binders.
  • Enhanced B2C Website: Select improvements to the client’s website offered customers a more intuitive user experience. This was supported by digital marketing strategies designed to address immediate needs, as well as lay the groundwork for future marketing efforts.

INITIAL RESULTS

By providing a full complement of talented team members and arming them with the right digital tools, we were able to achieve the following initial results:

+80%

Overall conversions

+116%

New visitors conversions

-195%

Reduced bounce rate

STAGE 3: ELEVATE

The initial results provided us with more than just numbers: they were promising signs that we were on the right track towards completely transforming our client’s eCommerce business. Today, we continue to gauge our client’s talent needs in order to meet their growing eCommerce goals, as well as prepare them for new opportunities—such as modernizing and digitizing their receiving processes on the store side and continuing to push the envelope in B2C mobile and web enhancements. 

This engagement once again reminds us that, the success of anything—particularly in business—still hinges upon having the right people in place. And, that technology is simply a tool. But, when wielded by the right people, and the right partner, that tool can accomplish amazing things. 

Let's Talk About Your Talent Needs

Reach out and let’s see how PeakActivity can help Dream, Deliver, and Elevate your business goals.

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Capturing Minds: Augmented Reality & Cognitive Performance

 

As we have covered in our recent blog posts, the adoption of Augmented Reality is far ahead of schedule compared to expert predictions. With more AR experiences flooding the marketplace, the competition for valuable real estate in a customer’s mind will reach an all time high. The highly interactive nature inherent to AR experiences will present a unique opportunity to create lasting imprints in the minds of your customers. In other words, you can create memories designed specifically for your target market. To understand how to best capitalize on this innovative emerging technology, one must first come to understand how AR influences cognitive performance. 

 

Duration, Path, Outcome

Our brain is divided into two distinct sectors: conscious and unconscious. The conscious side is continuously processing information, looking at possible outcomes, developing predictions, and assessing the world around us. The information it perceives as “non-prioritized” is sent to the unconscious sector.

This process of Duration, Path, Outcome is constant now more so than ever via the seemingly endless scrolling through social media feeds. Our brain is actively passing actions to automation mode while searching for a dopamine fix. 

This brain process is simply broken down to Signals vs Noise. 

Memory Creation & Plasticity

Emerging Technology allows for a further push on brain plasticity, or the ability for the brain to be shaped and molded. When looking at AR, VR, Spatial Computing, or any form of interaction with technology, there are significant signs that the brain is stretched and able to rewrite former engrained paths and their outcomes.

The goal of every experience should be the creation of new memories. Using this as our foundation and core Key Performance Indicator (KPI) creates the desired interaction between technology and the user. If our desired effect is to create a memorable moment, the brain is at the focal point of our interactions. Immersive and impactful experiences will be tied directly to the Signals, rather than more Noise. 

Tying It All Together

Creating Signals is the key to obtaining valuable brain real estate.  While creating more Noise will further distance a company from its desired outcome. 

But, we have always done it this way…

Consumers are currently on Noise overload. They are being bombarded from all angles, whether it be from mobile apps, social media, or eCommerce websites. Experiences are all the same and what was once amazing is now normal. Everything is blending together.

Creating experiences that push past the brain’s dismissive functions is the core of our team’s purpose. Creating memories will be realized through the use of  Emerging Tech. At PeakActivity, we help you build Signals that will allow you to own the most valuable real estate in the world: inside a consumer’s mind.  

Want to learn more about the implementation of Augmented Reality and how it can help your business?

Fill out the form below or visit our Emerging Tech & Innovation page for more information.

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Augmented Reality: Why It Means Things Are Changing

As the third quarter came to a close, SnapChat (Snap Inc). released a report detailing the quicker than expected adoption of Augmented Reality (AR) experiences. With such massive growth in this space, continued heavy investment in AR is inevitable. This report underscores the fact that Augmented Reality and Emerging Technology are here to stay and it will have an enormous impact on businesses that are quick to adopt and implement this game-changing technology. Augmented Reality is no longer simply a tool to fix a flower crown or dog ears on the user. Its potential impact on education, experiential marketing, retail, and data visualization cannot be understated. 

 

Education & Training

“There is significant evidence that indicates that the grades obtained in the learning unit that was taught using AR are better than the grades obtained in the unit that was taught using traditional methods four weeks after the initial assessment” – The Turkish Online Journal of Educational Technology 

What is the benefit of faster, longer-lasting, and more intuitive training to your business? Augmented Reality allows end-users to understand complex data and training modules with a longer rate of retention of knowledge. This understanding of a product or process will ensure a longer stickiness in your end-users mind driving a higher cognitive recall. 

Marketing & Experiential

“Traditional electronic commerce (e-commerce) is limited because it cannot provide enough direct information about products…The technology presented in this paper shows how Augmented Reality (AR) can be used to help overcome the limitations and enhance e-commerce systems.” – International Conference on Human-Computer Interaction

Creating Signals above the Noise for customers is more important now than ever. With the average American adult spending 3 hours, 43 minutes on a smartphone device per day we are more apt to disregard traditional marketing efforts within social media, websites, and installed apps. Creating Interactivity within AR experiences delivers a more immersive experience which will drive up a higher usage and retention of information. Spikes in browsing interactivity must be triggered by “new” experiences that a user has not come across yet. 

Retail & Conversions

“AR-based product presentations generally provide effective communication benefits compared to web-based product presentations and the positive relationship between interactivity/vividness and usefulness/enjoyment is mediated by a sense of immersion.”  – Journal of Interactive Marketing

Augmented Reality experiences are currently impacting customers’ shopping habits that drive higher engagement and conversion. Options such as “see before you buy” allows customers to place any product where they want and interact. In a similar vein, AR features allow consumers to “try on” clothes before buying them without the hassle of actually putting them on. 

Data & Visualization

“The main benefit from the implementation of the MR approach is human experience improvement…visualization allows convenient access to huge amounts of data and provides a view from different angles…Furthermore, it ensures actionable insights that improve decision making.” – Journal of Big Data

Creating interactive data and seamless interactions within digital objects allow users to understand and grasp complex findings unseen in the 2D world. Placing the most essential data in the central area of the human visual field in Mixed Reality would allow one to obtain the presented information in a short period of time without significant data losses. Improving visualizations by using cognitive psychological principles and by implementing the most natural interaction with visualized virtual objects is destined to yield the best results. 

Augmented Reality is changing the landscape of customer engagement. Its adoption is far more rapid than experts had previously predicted. Its ability to create effective and meaningful experiences for your target audience is undeniable. Augmented Reality is here and it is not going anywhere anytime soon. 

Want to learn more about the implementation of Augmented Reality and how it can help your business?

Fill out the form below or visit our Emerging Tech & Innovation page for more information.

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How PeakActivity Got an Aftermarket Auto Parts Manufacturer Back in the D2C Race

How PeakActivity Got an Aftermarket Auto Parts Manufacturer Back in the D2C Race Get in touch
DREAM. DELIVER. ELEVATE.

A year after implementing an agency redesign, our client saw a precipitous decline in site conversion revenue. PeakActivity was called in to get them back in the race.

STAGE 1: DREAM

To begin the Dream stage we performed a User Experience (UX) audit and an analytics audit to dive deeper into the challenges they were facing. An array of problems were uncovered, most notably the following:

  • Checkout: Issues related to checkout causing customers to abandon at higher than expected rates
  • Search: Poor guided-search implementations and confusing search results displays that negatively impacted product fundability
  • Design: Design-over-function issues created visual confusion for customers resulting in increased bounce rates
  • Site Speed: Overall site speed issues, with page load times running in excess of 6 seconds
  • Site Analytics: Gaps in data made for incomplete or problematic reporting
  • Business Processes & Communication: Multi-agency engagements across teams led to breakdowns in communications
A series of Collaborative Visioning sessions yielded a Phase 1 Roadmap along with wireframes and comps to begin correcting these issues. They established the nature and cadence of the agile implementation and clearly defined expectations for the client. The sessions were also a springboard to dream beyond the immediate need, and to start to imagine the future of their online presence.

Client: Automotive Parts Manufacturer

Services Provided:

• Technology & Engineering
• Analytics
• User Experience & Design
• Platform Integration
• Graphic Design
• Email Strategy & Implementation
• Social Media & Social Commerce

Let's Connect

Reach out and let’s see how PeakActivity can help Dream, Deliver, and Elevate your business goals.

STAGE 2: DELIVER

With the Roadmap pointing the way, the PeakActivity UX team socialized clickable prototypes of key user flows to get directional feedback to help guide the technical implementation. The areas of the site addressed in Phase 1 were:

  • Checkout: Critical flaws and inconsistencies in checkout were remedied, thereby growing conversions
  • Header | Search (parts configurator) Redesign: Parts configurator was decoupled from header allowing each to function optimally
  • Category landing pages: A page structure heavy in graphics and high-level messaging was re-designed allowing customers to more quickly get to product
  • Site Speed: By optimizing files and re-designing pages, site speed was enhanced
  • Site Analytics: PeakActivity implemented A/B Testing programs, which worked to enhance customer experience and cultivate brand loyalty
  • Business Processes & Communication: PeakActivity began the process of unifying teams and processes, yielding greater efficiencies across the board
  • Search Engine Optimization: PeakActivity increased organic and paid search results by refining on-page SEO measures, creating unique landing pages, and improving search rankings.
  • Conversion Rate Optimization: PeakActivity analyzed the points at which customers were abandoning carts, then optimized site paths to improve conversion rates

“I’ve found Peak Activity to be on the leading edge of web development and design, analytics and social media. They’ve done amazing work with my client – an after-market automobile parts manufacturer – on both the eCommerce digital structure and with social media. I highly recommend them to anyone looking for top-drawer results with all things digital.”

- Scott Koerner, Chief Marketing Officer at Chief Outsiders

INITIAL RESULTS

Through this engagement, PeakActivity delivered results that drove increases across key metrics for our client in order to make them successful and achieve their professional goals.

12%

Website traffic up

29%

Conversion up

33%

Revenue up

45%

Transactions Up

82%

Sessions attributed from email

72%

Sessions from Social Media

INITIAL RESULTS

Through this engagement, PeakActivity delivered results that drove increases across key metrics for our client in order to make them successful and achieve their professional goals.

12%

Website traffic up

29%

Conversion up

33%

Revenue up

45%

Transactions up

82%

Sessions  attributed from email

72%

Sessions from Social Media

STAGE 3: ELEVATE

After delivering positive initial results, PeakActivity has continued to keep an eye on future growth opportunities for our client’s DTC business. To that end, the following initiatives have begun.

  • Email Program: Providing strategic direction, as well as marketing and design execution 
  • Social Media Marketing: Implementing programs and strategies to leverage the Company’s dynamic brand to engage their passionate user base.
  • Migration of site from legacy system to a modern eCommerce system: Moving from a sluggish, unwieldy eCommerce platform to highly-flexible way to build, optimize, connect, and manage their content, merchandising, and commerce for now and the future
  • Ongoing Site UX Enhancements: Continue to identify and correct friction points in the customer journey
  • Testing & Continue Improvement: Continue to identify and correct friction points in the customer journey, and enhancing the site UX accordingly

Request a User Experience Audit

Reach out and let’s see how PeakActivity can help Dream, Deliver and Elevate your business goals.

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