As people around the world continue to live in the virtual era due to the public health crisis, we are adjusting to the new way of conducting business. We’re now in a world where virtual meetings are the norm and handshaking is a thing of the past. Some retail businesses have closed their doors, restaurants shifted their models to delivery and curbside pickup only, and the hospitality and airline industry took a hard hit due to travel restrictions. Just exactly how do we conduct business during this shift in normalcy? At PeakActivity, we have outlined a digital initiative called “Low-Touch” Commerce that will allow you to gain an advantage over your competition through innovation. The best part is that you can start implementing this strategy to start seeing success now.
Defining “Low-Touch” Commerce
“Low-Touch” Commerce combines social distancing, digital-first interactions, best-in-breed technology, and innovative ideas to drive conversions in our virtual environments. “Low-Touch” Commerce will likely extend well beyond the next 8-12 months. With this in mind, PeakActivity is focused on helping every industry get back on its feet with minimal investment dollars and maximum returns.
With our daily lives being affected due to the pandemic, we are seeing large swings in public policy, as well as shifts in person-to-person communication, like limited face-to-face contact, travel restrictions, and hygiene requirements. In addition to these social changes, we’re seeing more businesses shift to a focus on remote work, virtual healthcare, and eCommerce.
There has been a massive change in how customers consume everything from information to food and entertainment. Some of the most affected industries have been retail, health, fitness, entertainment, restaurants, grocery stores, and education. However, it’s not hard to notice the boom in technology related to “Low-Contact” Commerce, as we have seen rises in virtual meetings, contactless payment systems, AR & VR experiences, and virtual shopping assistants.