Cart Page Checkout Call To Actions
Defining “Low-Touch” Commerce
Short Description: In the cart, the main call to action is the checkout button. The current style has many competing calls to action without a visual hierarchy, cluttering the design and in some cases, confusing customers.
Hypothesis/Success Criteria: If we re-design the secondary call to actions on the cart page with different colors and sizes then we will increase the number of checkout button clicks and therefore increasing cart conversion.