So, you want to start writing a blog? Ok, great! What now?
Getting a blog going can be incredibly exciting. It’s a constructive way to express your thoughts and share them with anyone who wants to read them. It can also be a bit overwhelming, especially for bloggers who have never actually done it before. Here are 5 important things to keep in mind as you get started:
- Write the way you speak.
Keeping it conversational can help you connect better with your readers. When things are a little more loose and relaxed, your blog is an easier read, and it can also help break down some of your more specialized topics into ideas that everyone can digest.
- Find your niche.
It’s important to find blog topics that will resonate with your target audience. There are millions of blogs out there. The only way to stand out from the pack is to find something specific that you’re passionate about, and write about the most interesting aspects of that topic. You’re not going to be loved by everyone, but that’s not realistic. The main goal is to appeal to those folks who have an interest in what you’re writing about, and keep them coming back for more.
- Research, research, research.
It’s not just about the writing… reading is just as important. Even with a topic that’s in your wheelhouse, you still need cited facts to back you up. There’s always more information out there that can give your blog a little something extra. Linking to articles where you found quotes, statistics or data to support your point will go a long way toward establishing the kind of credibility that you crave.
- Share and share alike.
Whether you love it or loathe it, social media is going to be a driving force behind marketing yourself and your blog. Share links to your writings on Facebook, Twitter, LinkedIn and any other place that will push traffic to your site. You’re starting from scratch, so it will likely take a little while before the readers are coming in droves, but social media is always one of the best ways to get noticed.
- Keep at it.
You’re new at this, so try not to get discouraged, especially early on. Gaining a following will take time, so be patient. Make an editorial calendar, so that you know what topics you’ll be covering and when you’ll be tackling them. It’s important to generate content on a regular basis, with whatever frequency you chose to post. If you don’t like the direction things are heading with a particular topic, change gears to something that suits you better. Trial and error is just part of the process.