TvOApple’s tvOS SDK is here and it’s ready to change the way we experience TV. It’s a new platform that redefines not only our living rooms, but the way we interact with displays everywhere. For companies like Adaptt (http://www.adaptt.co) who create interactive experiences for omnichannel customers, tvOS could provide another level of experience to the end consumer. With tvOS and the new Apple TV, you’ll be able to create apps that completely immerse your customers into your product. And, because tvOS and iOS work together, your customers can download your app onto their own device, and interact in your store, giving them a complete shopping experience.
TvOS will allow developers to create a more personal experience that connects businesses and consumers. A user can have an app installed on their iOS device, and have that app communicate directly with the tvOS app running on an interactive display running on an AppleTV. The user can view their personal shopping catalog and combine it with retailer suggestions. A user can sync a furniture collection from the store’s retail screen onto their device and bring it home. Or, create a shopping list at home and have the location of each item mapped out on the interactive in-store display.
These are just some of the possibilities that tvOS will bring. Here at PeakActivity, we are quickly diving into this new technology so we can bring all of its potential to the marketplace.